Why develop a mini-program for your brand? ![]() Wechat mini-programs can also be shared between WeChat friends in the app. Mini-program users can use the WeChat search bar, and the user can receive a recommendation from WeChat to find Wechat mini-programs based on their location (searching for nearby mini-program options) but they can not find them by approximative research (by theme or keyword for example). The WeChat mini-programs are decentralized, meaning that there is no space for searching all the mini-programs in the Chinese market. Now it’s also possible to sell cross-border products, which is also a game changer for the WeChat store ecosystem. Chinese consumers have already adopted the changes brought by the innovations of these programs due to the eCommerce market being already well established in China and in particular on Wechat, their native app. Wechat stores are working remarkably well. The main difference between a classic application and a Wechat mini-program in mini-app is based primarily on the instantaneous aspect of the application and its simplicity compared to an application that will take longer to load to display a more complex page. This is all used to generate more and more traffic and create more of a monopoly for the parent company, Tencent. The strategy of simplifying target users’ life is also very clever because it allows the WeChat messaging app to monopolize the user within the WeChat ecosystem rather than download other applications. It is also a bargain for e-commerce business marketers who see it as one more way to get closer to their target market. It makes sure all users’ apps and cravings are but one click away. WeChat’s mini-program feature in the philosophy of the company is based on the desire to make Wechat even more practical for its hundreds of millions of users. E-commerce mini-programs (the most interesting for marketers).Among the various types of mini-programs, the most frequent are : And because it is a « mini » program it does not require a lot of storage space. The main advantage, of course, is the convenience as they are already within WeChat, so there is no need to install another app to open the program. It is the lighter version of a regular APP. It is like a « subprogram » in the WeChat ecosystem. ![]() WeChat mini-programs are actually like apps that are already included in the Wechat app. ![]() Contact us What are WeChat mini-programs?
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